Home

Because the brands we feel, we buy.

At Valentine Course Design™ we help coaches and creatives tap into the emotions that drive buyer behavior, so you can attract customers who'll fall in love with—and want to buy—everything you create.🩷

Hi, I'm Sidneyeve.

Graphic & Instructional Design (Harvard), Marketing Professor (PhD), Business Coaching (ICF)

I help course creators and coaches like you transform your programs, products, and promotions into engaging, memorable experiences.

By infusing your offers and marketing with ✨glimmers of positive emotion, we'll inspire desire, generate buzz and rave reviews, and boost your customer satisfaction and success.

Emotional Marketing Masterclass

The Heart of the Sale

A masterclass for coaches who know that expertise alone doesn't fill a client roster. Over one transformative afternoon you'll discover how to speak directly to your prospects' hearts – because that's where buying decisions really happen.

Instant Access

Done-for-you Research & Design

Emotional Marketing Blueprint

Boost sales by harnessing the power of emotional connection.

You may think that data-driven marketing is the only way forward, but research suggests that brands that connect emotionally can outperform their competitors by as much as 85% in sales.

Click for details

Emotional Marketing Mini Workshop

Beauty as a Marketing Tool

Let's talk about "beauty and the bottom line" in your digital business. Did you know that aesthetically-pleasing marketing not only attracts customers, but also lowers price sensitivity, and boosts repeat sales?

You don't need to be a graphic designer to understand how leveraging visual harmony and emotional resonance can turn casual browsers into loyal buyers.

We'll delve into aesthetics and how design details create deeper consumer connections, build trust, and inspire purchase decisions.

Instant Access

5-Day Challenge

Love at First Click

Boost sales by harnessing the power of emotional connection. Emotional Marketing Kickstart for Digital Products + Programs. A live 5-day challenge with Sidneyeve.

Next Round: February 19-24, 2025

In just five days, this challenge will help you discover exactly WHICH emotional marketing strategies you need to implement right NOW so that you can touch hearts, minds, and open wallets.

Join the Waitlist

Graphic Design

Sell + Teach + Coach, Beautifully.

Visit the Shop

"Visual Elegance"

Sidneyeve brought the visual elegance to my course I'd wanted for years, but didn't know how to create. And she helped me understand the emotional impact of graphic design on my students.

- Brenda, Coach + Course Creator

"Beautiful & Cohesive"

Sidneyeve distilled my ideas into a beautiful and cohesive brand board that I refer to again & again for consistency in all my materials. All of her templates are both practical and inspirational.

- Sarah, Coach + Course Creator

"Literally Stunning"

I still can't believe my luck in finding Sidneyeve. On top of saving me huge amounts of time, her designs are literally stunning. They make me excited to post & share materials with my students.

- Demetra, Coach + Course Creator